Kyoto Katsugyu Viral Case

Highlight

To put everything in perspective, here is the average engagement rate based on the latest engagement stats for businesses for the two main platforms. 

TikTok - 4.25% Average Engagement Rate / 25.5% Kyoto Katsugyu Engagement Rate

Instagram - 0.65% Average Engagement Rate / 7.58% Kyoto Katsugyu Engagement Rate

Our performance metrics are not only way above industry average, but similar to top tier performing accounts & macro influencers. Businesses often judge the success of their social media pages based on followers, but the truth is engagement rate is what makes a real impact to the business. For example, if a business has 20k followers, yet the average like for each post is just 20, do you think they are posting engaging content? Absolutely not. No matter how many followers you have or how pretty your photos may look, if there is no engagement, no other performance metric matters.

By looking at Kyoto Katsugyu’s engagement rate, not only does the content successfully capture the market, it retains “real” customers that truly connect & support the brand. Producing content that actually matters, is the only way to make a real impact on your business.

Viral Shorts

Video content is on the rise, and social media platforms are being shaped around it. Video content already makes up more than 82 per cent of all consumer internet traffic — 15 times higher compared to 5 years ago. It is now essential to marketing, and THE way of communication for brands.

• Viewers remember 95% of a message they watch in video, as opposed to 10% of text.
• Video is a great way to break down your messages in an effective way.
• People are more likely to find personal & emotional connections with the brands.
• Viewers are much more likely to share video content with others.
• Videos are great for search engine optimization (SEO).
• Advertising platforms frequently reward video ads more and have far higher conversion rates.

We firmly believe in the power of good video content marketing and how it can take your brand to the next level.

E-Commerce Opportunity

The ability to generate views & reach is not only beneficial to your business & branding, it furthermore opens up business opportunities online. Imagine having your own product line with videos that reach millions of audience. Even with only 0.1% conversion rate, it is enough to kick-start an entire business.

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